This portfolio combines publicly available writing with representative examples from more than 15 years of professional copywriting.
Brand Voice
Target/Costco Does It Again
Responsible for all sponsored campaign writing (both caption and scripts for reels) across both Instagram accounts (2.4M followers combined). Delivered engaging and factual captions for multitude of brands, wrote voiceover scripts, and lent voice to all reels.
Notable brands: Poppi, Noosa, Scotch Brite, Post-It, Kodiak, Metamucil, Aveeno, Love Beets, Primal Kitchen, et. al.
Lead copywriter, owning communications and evolving the influencer-facing brand voice for a global network of 50,000+ creators. Partnered cross-functionally to deliver clear, scalable messaging across campaigns, product, and platform communications.
Click here to review my interview assignment that won me the job.
Lead copywriter for one of the fashion industry's top-performing creator brands, Fashion Jackson, developing editorial content, email marketing, website copy, affiliate campaigns, and brand messaging that supports a business generating tens of millions of dollars in annual affiliate sales.
Match.com
Sole Copywriter for Match.com, responsible for defining and evolving the brand voice across Match and its portfolio of affiliate sites. Led all copy development across marketing, product, and user experience, ensuring a consistent, engaging tone that resonated with a diverse user base.
The Marketing Arm
Copywriter at The Marketing Arm, developing shopper marketing and retail campaigns for top CPG clients including Frito-Lay, PepsiCo, Dannon, and Quaker, translating brand messaging into effective in-store experiences.
Moroch
Where I got my start. Junior copywriter, working on multiple campaigns for clients such as McDonald’s, VisionWorks, Western Union, Stage stores, and more.
Selected Writing
How to Set Goals for the New Year That Won’t Fizzle Out By Valentine’s Day (Women’s Health
The Head Copywriter for Match.com on Her Best Dating Advice (The Everygirl)
No, I Will Not “Hang Out” With You (Thought Catalog)
“Noooo! I Liked My Crush’s Status From 2008!” (Cosmopolitan Magazine)
Your Unpopular Opinions (Substack)
A Storied Past > Living With Regret (Substack)
State of the Union (It’s Me. I’m the Union) (Substack)
A line is a line; a loss is a loss (Substack)
After growing her blog, EMMASTHING, for 13 years, Emma migrated over to Substack in 2023 and now has a bestselling humor Substack called also… from EMMASTHING.
She also loves a mic and the camera
On the Mic
For 5+ years, Emma lent her caption-writing and voiceover talents to both Target and Costco Does It Agains’ sponsored reels.
